We are current looking for a Data and Insights Manager to join the team at the Scottish SPCA . The role is remote working with regular travel to Scottish SPCA Headquarters, Dunfermline.
If this sounds like a role you would be interested in, please read on for more information.
• Hours – 35 hours per week
• Salary – £37,928 per annum
• Contract Type – Permanent
About the Scottish SPCA
As Scotland’s animal welfare charity, we have been on-hand to protect animals and prevent cruelty since 1839 – that’s over 185 years of creating a better world for all animals. We’ve grown to become a national charity which celebrates the strength of the human-animal bond and enriches the lives of animals and people. We are Scotland’s animal champions.
What does a Data and Insights Manager do?
This Data and Insights Manager will be responsible for generating actionable insight into supporter engagement to help us optimise our fundraising and marketing acquisition and retention strategies; ensuring that we are talking to our supporters about the things that they're interested in, via the right channels and with the right frequency, evaluating responses in order to continually improve and deepen our supporter engagement. This role will oversee the development and maintenance of our CRM system. The role will also lead on departmental reporting, including supporting leadership colleagues with KPI design and monitoring.
Overview of main duties and responsibilities
• Work closely with colleagues and partners to lead on the capture of data and insights in relation to supporter information, motivations and preferences.
• Work with colleagues to ensure the use of data driven insights to refine targeting, optimise campaigns, and steer the success of fundraising initiatives.
• Support the database manager and provide technical support and guidance to fundraising colleagues regarding CRM usage, troubleshooting issues, and optimising workflows.
• Define and champion new frameworks for embedding and monitoring good data management practice, particularly around data quality and data completeness in the CRM system.
• Support the evaluation of products, propositions, campaigns and appeals to support insight led decision making, driving improved performance year on year.
• Develop and implement technical and data solutions that meet project scope, budget, and timeline requirements.
• Leverage technology and data to enable and enhance fundraising strategies.
• Support budget planning, financial reporting and regular forecasting by creating accurate income and expenditure reports and making recommendations based on past performance and sector data.
• Lead and inspire a team of 3 colleagues, supporters and volunteers ensuring high colleague performance, engagement and wellbeing, good practice in recruitment and selection, and promote individuals’ learning and development plans
Please see full Job Description link for more detailed information on the role.
What makes a good Data and Insights Manager?
• Have a strong understanding of relevant technical tools, platforms, and solutions such as CRM, third party platforms and business intelligence tools
• Experience in data analysis and design
• Experience of supporting the planning of and evaluating fundraising or marketing campaigns
• Ability to spot trends, anomalies and opportunities
• Able to demonstrate curiosity
• Excellent presentation skills with the ability to simplify the complex
• An understanding of the role of digital technologies, brand, marketing and audience segmentation to inform and influence income growth and encourage retention
• Experience of fundraising operations with a functional understanding of standard platforms and applications
We are fortunate that some of our roles attract a high level of interest therefore, we may have to close roles earlier than advertised. Early application submissions are highly recommended. This also means that we cannot provide individual feedback to unsuccessful candidates due to receiving high levels of applications.
The Scottish Society for Prevention of Cruelty to Animals is an Equal Opportunities Employer. We recognise that a diverse and inclusive workforce is essential to achieving our core mission.
Scottish Charity No SC 006467
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Details
Type
Permanent - Full Time
Location
Dunfermline
Hours
35 hours per week
Salary
£37,928 per annum (BP8)
Interview Date
14th February 2025
Closing Date
Thursday 6th February 2025