We are current looking for a Social Media Manager to join the team at the Scottish SPCA.  This role will be remote working with regular travel to Scottish SPCA Headquarters, Dunfermline. 
 

If this sounds like a role you would be interested in, please read on for more information. 
•    Hours – 35 hours per week
•    Salary – £33,651 per annum 
•    Contract Type – Permanent
 

About the Scottish SPCA
As Scotland’s animal welfare charity, we have been on-hand to protect animals and prevent cruelty since 1839 – that’s over 185 years of creating a better world for all animals. We’ve grown to become a national charity which celebrates the strength of the human-animal bond and enriches the lives of animals and people. We are Scotland’s animal champions.
 

What does a Social Media Manager do? 
We are looking for an experienced individual to join our in-house social media team, to deliver a multi-channel social media strategy and build a new brand ambassador & influencer programme. This person will champion the move to video centric approach to content creation, to ensure we can tell impactful stories of the Scottish SPCA in the most engaging and compelling way.   You will appreciate the need for a channel specific approach to content creation and meeting the needs of respective audiences.  As we are evolving the team in 2025 to focus on video production, experience in space will be highly valuable

Overview of main duties and responsibilities

•    Develop a social media strategy, insights and plans to support society wide objectives.

•    Work with stakeholders across the society to build a social media strategy & plan to meet growth objectives.

•    Build a content plan which effectively communicates our priorities and delivers engaging and effective storytelling.

•    Drive brand awareness and engagement metrics to ensure we are communicating the right messaging to new and existing supporter. Ensuring we can build social media followers through effective content creation.

•    Manage monthly reporting on key metrics to ensure we are demonstrating growth and effective engagement. Including summaries of actionable feedback we receive from followers.

•    Beyond social media management, this role with be responsible for the development and delivery of a brand ambassador and influencer programme. Identifying suitable candidates, developing briefs and building effective relationships with partners.

•    The role will involve line management of two colleagues who will support content creation and day-to-day delivery of the social media plan. 

Please see full Job Description link for more detailed information on the role. 
 

What makes a good Social Media Manager? 
•    Strong experience in management of the social media content creation process. 
•    Have an eye and ear for a compelling story and how to best demonstrate that through effective video content. 
•    Strong knowledge of brand ambassador and influencer marketing. Be able to demonstrate how you have managed these programmes in the past. 
•    Advanced knowledge of social media management platforms and tools to ensure we can schedule, monitor and gain insights and data from the work we deliver. 
•    Understand and be able to demonstrate knowledge of the most recent social media trends. Be able to translate these trends into recommendations that can be applied within the social media strategy. 
•    Demonstrate a wealth of experience in the management of a multi-channel social media strategy – including Facebook, Instagram, TikTok, X and LinkedIn.

We are fortunate that some of our roles attract a high level of interest therefore, we may have to close roles earlier than advertised. Early application submissions are highly recommended.  This also means that we cannot provide individual feedback to unsuccessful candidates due to receiving high levels of applications. 
 

The Scottish Society for Prevention of Cruelty to Animals is an Equal Opportunities Employer. We recognise that a diverse and inclusive workforce is essential to achieving our core mission.
 

Scottish Charity No SC 006467